Friday, 13 May 2016

Take-aways from 12min.me

Yesterday evening I attended the Munich chapter of 12min.me

This is where people talk for - wait for it - exactly 12 minutes on a subject close to them.

Yesterday's talk was in English and although focussed on intrapeneurship did have some useful takeaways:


  • Planning more than one year is senseless
  • Business plans are fake
  • Start from the user
  • Focus on customer lifetime value

  • Team
  • Fast decisions
  • Know who does what when
  • Timing - to market, technology waves
  • Get the word out
  • Signals and supporters
  • 24/7
  • Stopwatch v calendar
  • Market check
  • Send not only your show master but also your nerd when pitching

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