Thursday, 7 April 2016

Investors' seminar

Yesterday I went to an "Investment 101 Part 1 - Post Accelerator - A Three Part Series", a two hour meetup event whose guest was Kevin Czok (who totally deserves this name check, as did the organiser Jewell Sparks. As you know, when you are named checked in the ultimate startup blog you are living large).

Unlike some other startup meetings this was a tight two hours, around a conference centre in a law firm, with a slightly older, less hipster-ish, but still relaxed (the organising partner was also dressed down) attendance.

Here are my take-aways:


  • a lot of VCs don't advertise, you have to seek them out and if you do, get an introduction rather than cold call.
  • VCs tend to look for seven to 10 years of involvement in the business, well at least German ones do
  • read Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld - I've already downloaded it to my Kindle.
  • also check out Brad Feld's blog 
  • if you have to incorporate in the US, it will probably be best in Delaware or California
When you approach VCs you have to:
  • have a real business which has a solid, scalable model
  • be respectful to everyone, some VCs are quite small and you may be lucky just to talk to a junior
  • show traction and how you would use the money
  • disclose anything (e.g. dormant co-founders) before you are found out
  • take projections seriously - don't be glib
  • don't forget to include legal costs
  • have scenarios on what would you do if you raised more/less/none/exactly what you wanted
  • some VCs will do convertible loans before series A round
  • VCs might take 5 to 25% of equity depending on investment
  • ultimately the deciding factor for VCs to invest is the team (including are they fun to work with - answer: yes we are)
  • beware of liquidation preferences - better for a co-founds to have less equity 
  • documents can be in English (yay!)
  • business plans are less required by VCs (than by, for example, banks).
  • a pitch desk can be 10 - 15 slides (with even ca 60 backup slides) and take 45 minutes of a 1.5 hour meeting with VCs - though the initial meeting may just 15 minutes. 


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